Like many other hospitality businesses, Goki has experienced the unexpected events caused by the COVID pandemic. However, frontrunners do not waste time grieving for the loss. We all need to embrace the change and move forward. Hence, Goki has worked on multiple solutions and has designed an ebook, you can access by clicking here. What follows is the highlights of the Goki solutions ebook.
2020 and the Hospitality Industry
Usual ups and downs aside, everything was running smoothly and nicely before the outbreak of COVID-19. 2020 can even be considered the beginning of a new era. Not because two twenties are going together, and it’s beautiful !But because of the unprecedented events and significant changes that have hit almost everybody on the big blue planet. Various industries were on their right track and were striving for growth and development. However, mother nature (or maybe some other factors!) had other plans.
Financial Effects of COVID-19 Pandemic on the Hospitality Industry
The US Travel Association has reported the sharpest decline of about 76% and 70% in international and business travel due to COVID-19.
As the heart of tourism in the US, Hawaii suffered a -60% growth rate in 2020.
The American Hotel and Lodging Association (AHLA) estimated that the impacts of the COVID-19 pandemic on job growth equal a 10-year halt in this business.
In May 2020, compared to 2019, there was a 98% decline in global tourists.
Between January and May, tourist arrivals dropped by 56% globally.
In 2020, international tourism was hit by a $320 billion loss, three times more than the financial loss resulting from the economic crisis of 2009.
According to Smith Travel Research, in January before the COVID-19 hit, the occupancy rate in the Middle East was about 73.3%, with an average daily rate (ADR) of $149. However, this rate fell to 47.3% after the pandemic hit, and ADR declined to $121.
There was an 11% to 29% profit decline in the hospitality industry only in Europe in 2020.
In the US, reservation cancellations alone had been so horrendous in 2020 that the experts estimated that more than 50% of all hotel jobs had been eliminated only by booking cancellations.
It’s been over two years since the pandemic has hit our world. It’s no longer time to grieve. It’s time to start over, and this time with higher aims, bigger dreams, and smarter solutions.
How to Recover from the 2020 Tragedy
According to the statistics presented by PwC in 2019, just over80% of travelers were likely to receive digital customer services from properties.
One might say that tycoons of the hospitality industry have already modified their strategies and are currently using high-tech devices in managing their business and delivering services to their customers. However, there are millions of enterprises in this industry that are not among the top earners. The focus here is mainly on those business people doing their best to stay in the market and gain more revenue.
Courtesy of brilliant new ideas and technologies, the hospitality industry thrived to survive in 2020. Online bookings, self-serve touchless check-ins, property management systems (PMSs), and B2C communication services applied water to the burn.
Goki Performance Stats
The statistics of the last 12 months indicate that the properties that used the Goki app have experienced5X more extended stay than the properties which did not use the Goki application. Interestingly, the collected data show that the average duration of extended stays is three nights. Also, the average price paid by the travelers for hostels was $27 per night, and the average price paid by the travelers for hotels was about $125 per night.
Sentiment Tracking Stats
Regarding sentiment tracking, the properties that used the Goki app received 2X better reviews than other properties. According to the statistics, 30% of Goki users leave comments and give sentiment within two hours after entering their room. The real-time technology provided by Goki makes it possible for the properties to receive feedback as soon as the guests enter their rooms. It can be an excellent help for properties to improve the services and provide a better experience for the guests.
The data collected by the Goki R&D Team can be helpful for property owners to analyze their property’s performance, plan, improve the quality of services, and most importantly, increase their revenue.
Numerous factors should betaken into consideration when thinking about a way out of this situation. Generally, there are two basic kinds of solutions, i.e., technology solutions and business solutions. To know how these solutions work click here.
Goki has been around since before the COVID. We survived the COVID hit and helped hundreds of hotels, hostels, and hospitality properties rise above the occasion.
Goki pretty much covered all the ground from online booking to post-check-out accommodation recommendations; we’ve been there. We at Goki believe that the way out of the COVID-19 mess is to use technology.This way, webring the aftermath of the pandemic to its knees. Your recovery plan needs to revolve around technology solutions, and we’re here to help you with that.
At first, Goki guarantees to keep you updated on the latest trends. We do this via the Goki blog that is updated weekly to report the hottest, newest trends and news. Another tool we have is the latest features that we release biweekly to reinforce your hotelier expertise.
Secondly, Goki guarantees a fully automated and 100% contactless user experience. You can go fully contactless with Goki and change guest management procedures. Your staff and yourself can remotely manage your guests’ journey throughout their stay at your property, no matter where you are on the planet. It is especially beneficial nowadays that staff costs are too much for the properties that have just started the recovery process. Using Goki as an all-in-one hospitality solution, you can overwatch your property’s financial status and receive reports.
Highlights of Goki Solutions
The following solutions are a summary of a few of what Goki provides to help you get back on track:
Social Platform for Travelers,
And all these lead to, More Revenue.
Goki has been built on one main goal, i.e., customer satisfaction. All the features and solutions Goki provides today are what customers had asked of us before. We’ve built a community of hospitality employees to change the travel experience as we know it. The Goki Team is with you all the way to help you get back on track. Not only restarting your business but also making more revenue and expanding your business as you have always dreamed.
Follow this link to read the full version of the Goki ebook and access all the solutions and details. If you have any questions about how Goki can solve your problems, contact us. We'll help you unlock the world!